Notes
Slide Show
Outline
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Goal
  • Internet solution will enable your organization to:
    • offer a sophisticated, customized internet presence
    • provide robust information, essential resources and consistent and current data for your members and the community
    • share information
      • Interconnectivity among members, organizations, communities, the region and the state
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Overview
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Purpose
  • Regional initiative internet solution
    • Professional, customized online presence
    • Information-rich websites with regularly updated data
    • Dedicated staff focused on supporting each organization
    • Consistent regional branding to promote economic development
    • Data-sharing to ensure consistent information across websites
    • Communications vehicle among participating organizations
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Participants
  • Chambers of Commerce:
    • Within Carson City, Douglas, Lyon, Mineral, Pershing and Storey Counties and Las Vegas Latin Chamber of Commerce
  • Economic development organizations:
    • NNDA, MCEDA, PCEDA, WNDD
  • Communicating with additional parties interested in collaborating on this project
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Economic Development Success Depends on
  • Talented workforce
  • Strong educational resources
  • Arts/entertainment/recreational amenities
  • Accessibility
  • Entrepreneurial environment
  • Economic development efforts
  • Dynamic, energetic leadership
  • Commitment to single community vision
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Top Economic Development Websites
  • Present your community as sophisticated and well-prepared for business
    • Informative and easy to navigate
    • Identified target audiences with information pertinent to
      • Existing businesses, new businesses, entrepreneurs, potential new residents, visitors
    • Data rich and contain information targeted to specific industries
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The Solution
Website Design and Backbone
  • Customized, compelling, sophisticated website fully complying with ADA regulations and peripheral devices
    • Each website will be a rich online experience and resource center that keeps visitors coming back
  • Web infrastructure solution
    • Provides communications tools and a database to be shared among all chambers and economic development authorities within the region
  • Customization
    • Allows each organization to better market and communicate its unique aspects, services, geographic area and demographics
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The Solution
Creative
  • Numerous website designs to choose from
    • Includes design, complimentary color palette and flash animation options
  • Each organization can utilize its own logos, taglines, photos, content and branding
    • Organization-specific branding will be complemented by regional branding efforts
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The Solution
Technical Infrastructure
  • Technical infrastructure of each website will be uniform and dynamic to enable consistency of information and easy dissemination among participants.
  • The project will host each organization’s domain, including full email, with unlimited user accounts attached to the domain
    • It will include robust spam filtering, and an administrative console to manage everything on the website, with tiered levels of security.
    • Monitoring: full statistical information on site visits
    • Ability to push data and information via data feeds
    • State-of-the-art and scalable web infrastructure
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The Solution
Support & Project Management
  • Full-service customer support both during the creation of the websites as well as throughout ongoing management (2 years)
    • Technical data administrator will be assigned to provide customer service, technical assistance, data entry and collaboration
  • Organizations can choose the level of support they prefer in the following areas:
    • content management, data collection and dissemination and technical support
  • Toll free number and online help desk available 24/7
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The Solution
Categories & Capabilities
  • Each participating chamber and economic development organization can choose from a list of categories
  • Each website will include
    • Site search capability
    • Online administrative tools
    • Regularly-updated demographic, geographic and site selection data, including statistical information and trends on area businesses and industries
  • Data can be made available for other organizations


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The Solution
 Categories & Capabilities
  • GIS mapping and other data sources for site selection and market analysis
  • Economic and demographic information pertinent to each individual organization and community in the region
  • This solution includes regular, timely updates
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Essentials
  • Clean, attractive home page that identifies community and region
  • Easy navigation
  • Rich, up-to-date research
    • Demographics, economic conditions, workforce & education, infrastructure, business climate and quality of life
      • “Lifestyle, not jobs are the top draw for talent and businesses”
          • Next Generation Consulting
  • Good local, regional and state/national maps
  • Interactive
    • GIS mapping
    • Real estate
    • Surveys
    • Forums
    • Searchable company database (Business Directory)
    • Allow visitors to register and receive news
  • Contact info on every page
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Essentials (cont)
  • Employment listings
  • About (the organization)
  • News
  • Calendar
    • Organization events
    • Community events
  • Non-dues revenue opportunities
    • Advertising, category sponsors, enhanced listings, eCommerce
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Design Process
  • Discovery
  • Design and content development
  • Implementation
    • Build websites
    • Search engine optimization
    • Monitoring
    • Establish levels of access
    • Training on use
  • Maintenance
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Timeline
  • Kick off meeting November 20, 2006
  • Discovery assignments completed and returned December 15, 2006
  • One on one interviews, January 2007
  • 2nd Meeting, February 2007
    • Summary of discovery surveys and interviews
    • Initial design reviews
  • Development, February through May 2007
  • Launch sites, June 2007


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Discovery
  • Complete questionnaire
  • Discussion
  • Discovery assignments




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Thank You

  • Contact Information



  • Rafael Cappucci, visionASP
  • 775.841.7389 / info@visionasp.com


  • Miya MacKenzie, MacWest Marketing
  • 775.885.1434 / miya@macwestmarketing.com


  • Kerstin Plemel, MacWest Marketing
  • 775.885.1535 / kerstin@macwestmarketing.com